What's the Point of Creativity?

The unspoken assumption is that our goal is to gain competitive advantage, to crush the competition, to win. But I believe that the best creativity comes from a much deeper place than the desire to win. It comes from a desire to contribute to the lives of others, either by introducing something new that improves the quality of their lives or by showing people that something thought to be impossible is in fact possible. When you change people’s perceptions about what can be accomplished or achieved, you contribute to their humanity in the richest possible way. You give them hope for the future — a sense that life is not the demoralizing, unchanging drudgery day after day that the world so often teaches us that it is. When you change the way people think about possibility, it is an existential experience. It makes them feel understood. More than that, it makes them feel loved.
 
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I write a lot about philanthropy. Philanthropy means, literally, love of humanity. You don’t have to give a million dollars to charity to be a philanthropist. You simply have to actively demonstrate your love of humanity. Your empathy. If the purpose of our creativity is philanthropy — if it is love for our fellow man, an appreciation that people struggle in their lives, and a desire to somehow lessen that struggle and increase their joy, with a little more leg room or with an iPad — it will change the world. And that is the greatest competitive advantage of all.

 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Royal Shakespeare Company: Hamlet, Act 1, Scene 2

Breath-taking trailer for the Royal Shakespeare Theater's production of Hamlet. Actor Jonathan Slinger performs Act 1, Scene 2, directed David Farr.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Happy Podcasting

I often listen to podcasts when I'm walking or commuting. I realized on my way home Friday night that, without meaning to, I bookmark my weeks with two "happy" podcasts. 

Monday mornings, as I walk to the train station, I listen to the marvelous Happy Monday podcast, hosted by Josh Long and Sarah Parmenter. As soon as I hear the first couple of notes of the upbeat theme song I am in a good mood and ready for the week. The podcast is designed to be short, commute-sized, and features fantastic interviews with design and web practitioners. Today's edition features one of my favorites, Seth Godin. You should subscribe and listen

Friday evenings, as I walk home, I listen to a podcast that is in no way work related. Pop Culture Happy Hour is NPR's entertainment and pop culture round-table podcast featuring spirited discussions of movies, books, television, and nostalgia. It is hosted by Linda Holmes and features a witty, self-deprecating, group of pop culture loving friends and guests. Last week's episode was about the new tv show The Bridge and the many faces of Doctor Who. You should subscribe and listen

Beyond the "happy" in their titles both podcasts have a similar section. In each episode of both podcasts a recurring question is asked. For Happy Monday the question is "what is inspiring you this week?" and for Pop Culture Happy Hour the question is "what is making you happy this week?" Fantastic things to ponder as you begin and end a week. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Howard Goodall's Story of Music (Videos)

English composer Howard Goodall wrote and presented a six-part series for the BBC documenting the story of music. On the first episode he conveys a hard-to-imagine truth, there was a period of time, not long ago, where it was possible to go for days, weeks, months, even longer, without hearing any music. Over the course of the six episodes he moves forward until he arrives at the state of music today. 

If you love music and are curious to learn more about how it evolved you should check out the six one-hour long videos below (before they probably go away.) 

Age of Discovery

The composer examines the history and development of music, beginning by looking back at the first faltering steps humanity took toward creating it. He considers archaeological evidence showing that music was as important in the late Stone Age as it is now and charts how Gregorian chant started with a handful of monks singing the same tune in unison. Over the course of several centuries, medieval musicians painstakingly put together the basics of what has become termed harmony and then added rhythm - the building blocks of the music the world enjoys today.

Age of Invention

The composer examines the extraordinarily fertile musical period between 1650 and 1750, which saw innovations including the orchestra, the overture, modern tuning, the oratorio and the piano. Vivaldi developed a form of concerto where a charismatic solo violin was pitted against the rest of the orchestra, Bach wrote complex and heartfelt music in his mission to glorify God, and Handel brought all the techniques of the preceding 100 years to his oratorio Messiah

Age of Elegance and Sensibility

The composer examines the age of Haydn, Mozart, Beethoven, Schubert, Mendelssohn, Schumann and Chopin. This period from 1750 to 1850 saw composers going from being paid, liveried servants of princes and archbishops to working as freelancers required to appeal to a new, middle-class audience. The era also saw tremendous social upheaval, including the American, French and Industrial revolutions, but until around the turn of the 19th century, the music that was being written bore little relevance to the tumultuous changes in society. 

Age of Tragedy

The composer examines the middle to late 19th century, exploring the European craze for opera and music that dealt with death and destiny. He suggests that composers were inspired by Berlioz's Symphonie Fantastique to write about witches, ghouls, trolls and hellish torment, and that the death of the heroine in Verdi's La Traviata was a comment on the hypocrisies of wider society. Howard also argues that the image of the composer as a misunderstood genius was cemented in the public imagination during this period. 

Age of Rebellion

Howard Goodall examines the ways in which modernism and the birth of recorded sound in the late 19th century changed the way music was played, heard and distributed. He reveals how the works of Mussorgsky made a huge impression on European composers when aired at the 1889 Paris World Fair, and discusses how increasingly disparate musical influences were woven together to create groundbreaking new sounds. 

The Popular Age

The composer examines the history of the past 100 years in music, known as the popular age. During this period, classical music - as it is now termed - seemed to be in decline, but Howard argues that while some cutting-edge works proved too challenging to be appreciated by the mainstream audience, the DNA of the genre is alive and well in musical theatre, cinema and popular music. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

And Answers

I've always had a fascination with questions and answers. The how and why of asking questions and answering them. Lately this fascination has been rekindled because I've been spending a lot of time thinking about the processes of collaborative communication. 

You already know each other, you are clients or service providers, freelancers, interns, co-workers, you know each other. You've been working together for a while and have found the routines of how you share information.

It is at this stage that we begin to answer the wrong questions. Or more precisely answering most questions wrongly. 

We think we know how the other person works, and how the other person thinks, so we begin to answer collaborative questions with what we think they want to hear, or what we think is the answer to a better question. Collaborative confusion ensues. 

I am reminded of a great scene from an episode of The West Wing. I forget the episode's plot but despite paraphrasing it many times remember the scene vividly. 

The White House Press Secretary is being prepared for a deposition by White House Council. After a few hours of going back and forth the lawyer casually asks the Press Secretary "can you tell me the time?" 

She replies, "It's 2:35."

He becomes, well, angry. Sternly he tells her, "stop that, stop doing that. I asked you, 'can you tell me the time?' and the answer is yes. Stop answering the question you think you heard, answer the question I asked."

That's it. 

Stop answering the wrong questions. 
Stop answering the question you thought you heard. 
Stop answering the question you think they should have asked.
Stop answering the question with too much information and not enough answer.
Stop answering the question undecidedly. 
Stop answering the question by pivoting the subject and saying something else you want to share. (Technique used most frequently during political debates.)
Stop answering the question in a way that hides the fact you don't know the answer. (Just say I don't know. Let me figure it out.)
Stop answering the question by providing more questions so you can buy yourself more time. (Just say I'm not done. I need more time.)
Stop answering the question without providing a solution. 

Can you tell me the time?

Answer the situation, the problem, the question they asked. 

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.