Ben Cameron: The true power of the performing arts

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via ted.com

Ben Cameron is a kindred spirit, a cultural omnivore consuming pop culture and art with equal passion. In this talk he eloquently conveys the truth about how important the arts are and what is really happening to arts organizations and artists. These 13 minutes are a must watch for anyone working in the arts. There are many truths he shares that established art makers are ignoring. This talk is the closest to having someone verbalize my philosophy of culture.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

It Turns Out There Is Accounting for Taste

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After analyzing the data, the researchers concluded that people’s aesthetic tastes can be broken down into five “entertainment-preference dimensions.”

They are: Aesthetic (which includes classical music, art films and poetry), cerebral (current events, documentaries), communal (romantic comedies, pop music, daytime talk shows), dark (heavy metal music, horror movies) and thrilling (action-adventure films, thrillers, science fiction). The first two fall under the general heading of highbrow, while the final three are labeled lowbrow.

via miller-mccune.com

Most people go back and forth between the dimensions but tend to prefer one over the others. Works of art encompass all of them at once.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Pixar's Randy Nelson on collaboration

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via makinads.blogspot.com

Fantastic. In 9 minutes he adresses collaboration vs. cooperation, how one must be able to translate ideas and most importantly be interested.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Joffrey Ballet's win-win with Groupon is a lesson for cultural institutions

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On Aug. 18, the Groupon online “deal of the day” offered discounted subscriptions to the upcoming season of the Joffrey Ballet of Chicago. Within 24 hours, 2,338 people had taken the bait, the Joffrey announced the following day in a press release.

To offer some perspective, the Joffrey had about 4,900 subscribers on Aug. 17. In other words, the ballet company saw a nearly 50 percent increase in its subscription base in one day. And they said subscriptions were dying. Or dead. Nonsense.

The smarter arts organizations are realizing that you have to give people a deal. No one wants to pay the sticker price in this economy. Raise the ticket prices and you see fewer people. Give folks a break, and they’ll maybe pay more next time and buy a profitable drink at intermission.

via leisureblogs.chicagotribune.com

Bravo to the marketing team at Joffrey Ballet for embracing new technologies, taking a risk and introducing new people to the company.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Method Behind Chef Wylie Dufresne's Molecular Gastronomy Madness

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via bigthink.com

“…one of the things that we like to do, one of the formats that we play with a lot and I think successfully is, we will take something very familiar and serve it in an unfamiliar way, but then we will take things unfamiliar and serve them in familiar ways…”

Most of his philosophies about food apply to any kind of creative work. His reconstructed eggs benedict are mind boggling, and delicious.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.