Justin Peck's "In the Countenance of Kings" (A Dance Interlude)

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This is an original short film for the world premiere production of Justin Peck's "In the Countenance of Kings" at San Francisco Ballet.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Pixar: What Makes a Story Relatable

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A quick look at Pixar's approach to storytelling and character development. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Everything is a Remix: The Force Awakens

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Kirby Ferguson continues the Everything is a Remix series with a look at Star Wars. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What Was the Greatest Era for Innovation? A Brief Guided Tour

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The New York Times explores innovation:

The truth is, this isn’t a debate that can be settled objectively. Which was a more important innovation: indoor plumbing, jet air travel or mobile phones? You could argue for any of them, and data can tell plenty of different stories depending on how you look at it. Productivity statistics or information on inflation-adjusted incomes is helpful, but can’t really tell you whether the advent of air-conditioning or the Internet did more to improve humanity’s quality of life.
We thought a better way to understand the significance of technological change would be to walk through how Americans lived, ate, traveled, and clothed and entertained themselves in 1870, 1920, 1970 and the present. This tour is both inspired by and reliant on Robert J. Gordon’s authoritative examination of innovation through the ages, “The Rise and Fall of American Growth,” published this year. These are portraits of each point in time, culled from Mr. Gordon’s research; you can decide for yourself which era is truly most transformative.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What is the purpose of a logo?

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Brian Solis continuing a conversation about logos, after it was discovered that a few modern logos look a lot like logos from a design book: 

Without purpose, a logo is merely design. If it’s borrowed or if it’s completely original, it makes no difference if it’s unrelatable. In the end, a meaningful logo is a symbol of what you stand for and what you aspire to do or be that attracts me to stand with you. It’s how you bring that purpose and meaning to life, in every moment of truth, that shapes my experience.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.