Who Made The Cocktail Shaker?

Jens Mortensen for The New York Times

Melanie Rehak in The New York Times on the innovation of the cocktail shaker: 

Throughout the 1870s, inventors sought to improve on the basic design. One featured a plunger system for mixing six tumblers at once; another had air vents. But none of these took. Then in 1884, Edward Hauck of Brooklyn patented the three-part metal shaker with a built-in strainer and a little top — a configuration that has remained essentially unchanged to this day. It came to be known as the cobbler shaker (the sherry cobbler, made of sherry, sugar, ice and orange or lemon, was among the most popular cocktails of the era). When stainless steel was invented in the early 20th century, it quickly became the shaker material of choice, an honor it continues to enjoy.

Creativity Creep

Joshua Rothman wrote about creativity in The New Yorker, and how we confuse “the production of things with the living of a creative life.”: 

How did we come to care so much about creativity? The language surrounding it, of unleashing, unlocking, awakening, developing, flowing, and so on, makes it sound like an organic and primordial part of ourselves which we must set free—something with which it’s natural to be preoccupied. But it wasn’t always so; people didn’t always care so much about, or even think in terms of, creativity. In the ancient world, good ideas were thought to come from the gods, or, at any rate, from outside of the self. During the Enlightenment, rationality was the guiding principle, and philosophers sought out procedures for thinking, such as the scientific method, that might result in new knowledge. People back then talked about “imagination,” but their idea of it was less exalted than ours. They saw imagination as a kind of mental scratch pad: a system for calling facts and images to the mind’s eye and for comparing and making connections between them. They didn’t think of the imagination as “creative.” In fact, they saw it as a poor substitute for reality; Hobbes called it “decayed sense.”

Robert Brunner: What All Great Design Companies Know→

What’s the secret to becoming a legendary design company like Apple or BMW? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.

First, he says, recognize that a brand belongs to your customers. ”You don’t own your brand. A brand isn’t a logo or packaging,” he says. “It’s a gut feeling. And when two people have the same gut feeling, you have a brand.” Secondly, most people view design as a part of the production chain, you get requirements in and out comes a product. But design is the chain, and for the best products it permeates every step. “It should be a topic of conversation constantly,” he says. “Thats how you make great stuff.”

A Brief Look at Texting and the Internet in Film

Tony Zhou explores the effects of technology on cinematic storytelling: 

Is there a better way of showing a text message in a film? How about the internet? Even though we’re well into the digital age, film is still ineffective at depicting the world we live in. Maybe the solution lies not in content, but in form.

How To Be Different

Bernadette Jiwa on differentiation: 

The reason it’s not easy to copy a truly great brand is because they have put so much of themselves into the work— that there is no substitute. There is only one Banksy, one Dyson and one Disney. They each show up uniquely as brands in the world by being more of who they are.