Your Best Work

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Seth Godin: 

Do your work, your best work, the work that matters to you. For some people, you can say, "hey, it's not for you." That's okay. If you try to delight the undelightable, you've made yourself miserable for no reason.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Dancing Shadow Sculptures

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Parade is an interactive art installation designed by Dpt. and Laurent Craste for the Chromatic festival in Montreal.

The installation consists in an imposing wooden cube. A lamp attached to the top of the structure dimly lights a livid and stripped scene where two porcelain vases lie on a white dresser. The lighting highlights their shadows on the wall. As soon as someone pushes the lightbulb, the shadows of the vases come to life and animate, as if by magic, to the rhythm of the swinging light source.

Mesmerizing.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How We Got To Now with Steven Johnson

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Discover the extraordinary in just about everything ordinary. Join best-selling author Steven Johnson for a 6-part series that explores the power and the legacy of great ideas. Hear the stories behind the remarkable ideas that made modern life possible, the unsung heroes who brought them about and the unexpected and bizarre consequences each of these innovations triggered.

I am a big fan of Steven Johnson's writing. Pick one of his books and you'll be hooked. He has a fascinating way of translating technological stories to something everyone can understand and relate to. I'm looking forward to it. The series premieres in October on PBS and BBC and will have an accompanying book to go with it. Here is a taste of the first episode: 

In the 1880s there were 8,000 different time zones in the U.S. - 27 in Michigan and 38 in Wisconsin alone! Each of the 50 different railroads also maintained their own time. Just imagine the headache traveling caused! The new 6-part series HOW WE GOT TO NOW WITH STEVEN JOHNSON airs Wednesdays, October 15, 9-11 and October 22-November 12, 10-11 pm ET.


Schopenhauer on Genius

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Talent hits a target no one else can hit;

Genius hits a target no one else can see.

Arthur Schopenhauer

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Massimo Vignelli: A Collection of Experiences

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Massimo Vignelli, The Vignelli Canon: 

Throughout our creative lives we have sifted through everything to select what we thought best. We sifted through materials to find those for which we have the closest affinity. We sifted through colors, textures, typefaces, images, and gradually we built a vocabulary of materials and experiences that enable us to express our solutions to given problems - our interpretations of reality.

It is imperative to develop your own vocabulary of your own language - a language that attempts to be as objective as possible, knowing very well that even objectivity is subjective.

I love systems and despise happenstance.

I love ambiguity because, for me, ambiguity means plurality of meanings. I love contradiction because it keeps things moving, preventing them from assuming a frozen meaning, or becoming a monument to immobility.

As much as I love things in flux, I love them within a frame of reference - a consistent reassurance that at least and at last I am the one responsible for every detail.

And that is why I love Design. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.