Rise of the Patent Troll: An "Everything is a Remix" Special Presentation

Kirby Ferguson adds another chapter to his series Everything Is A Remix.

What does, "it's too expensive," mean?

Seth Godin on the value, cost and affordability of your product:

Often, it actually means, "it's not worth it." This is a totally different analysis, of course. Lots of things aren't worth it, at least to you, right now. I think it's safe to assume that when you hear a potential customer say, "it's too expensive," what you're really hearing is something quite specific. A $400 bottle of water is too expensive to just about everyone, even to people with more than $500 in the bank. They have the cash, but they sure don't want to spend it, not on something they think is worth less than it costs.

Not everyone will value your offering the same, so if you wait for no one to say, "it's too expensive" before you go to market, you will never go to market. The challenge isn't in pleasing everyone, it's in finding the few who see the value (and thus the bargain) in what's on offer.

Allison Johnson: On Apple & The Difference Between Marketing And Selling

There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”

In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).

The Making of Ballet West's Firebird Tutu

One more film to add to the growing collection of behind-the-scenes looks at dance. David Heuvel, the Costume Production Director at Ballet West, has worked with international stars such as Margot Fonteyn, Natalia Makarova, Merle Park and Violette Verdy. With more than 25 years dedicated to his craft, he has created hundreds of beautiful ballet costumes by hand. Here is the story of a tutu.

Parsing Is Such Sweet Sorrow: Shakespeare through the lens of statistics

Nate Silver re-launches a vastly expanded FiveThirtyEight and amongst the new content we find a gloriously nerdy essay by Emma Pierson that begins with: 

More than 400 years after Shakespeare wrote it, we can now say that “Romeo and Juliet” has the wrong name. Perhaps the play should be called “Juliet and Her Nurse,” which isn’t nearly as sexy, or “Romeo and Benvolio,” which has a whole different connotation.

I discovered this by writing a computer program to count how many lines each pair of characters in “Romeo and Juliet” spoke to each other, with the expectation that the lovers in the greatest love story of all time would speak more than any other pair. I wanted Romeo and Juliet to end up together — if they couldn’t in the play, at least they could in my analysis — but the math paid no heed to my desires. Juliet speaks more to her nurse than she does to Romeo; Romeo speaks more to Benvolio than he does to Juliet. Romeo gets a larger share of attention from his friends (Benvolio and Mercutio) and even his enemies (Tybalt) than he does from Juliet; Juliet gets a larger share of attention from her nurse and her mother than she does from Romeo. The two appear together in only five scenes out of 25. We all knew that this wasn’t a play predicated on deep interactions between the two protagonists, but still.

From there she goes on to explore all of Shakespeare's lovers and how much, or how little they talked to each other, making an interactive visualisation that brings new perspective to the plays (for example, see how in the comedies there are separate relationships that draw our attention whereas the tragedies have the lovers front and center.)