Oliver Sacks On Rediscovery, Memory And Autoplagiarism

It is startling to realize that some of our most cherished memories may never have happened—or may have happened to someone else. I suspect that many of my enthusiasms and impulses, which seem entirely my own, have arisen from others’ suggestions, which have powerfully influenced me, consciously or unconsciously, and then been forgotten. Similarly, while I often give lectures on similar topics, I can never remember, for better or worse, exactly what I said on previous occasions; nor can I bear to look through my earlier notes. Losing conscious memory of what I have said before, and having no text, I discover my themes afresh each time, and they often seem to me brand-new. This type of forgetting may be necessary for a creative or healthy cryptomnesia, one that allows old thoughts to be reassembled, retranscribed, recategorized, given new and fresh implications.

Sometimes these forgettings extend to autoplagiarism, where I find myself reproducing entire phrases or sentences as if new, and this may be compounded, sometimes, by a genuine forgetfulness. Looking back through my old notebooks, I find that many of the thoughts sketched in them are forgotten for years, and then revived and reworked as new. I suspect that such forgettings occur for everyone, and they may be especially common in those who write or paint or compose, for creativity may require such forgettings, in order that one’s memories and ideas can be born again and seen in new contexts and perspectives.

Oliver Sacks, author of Hallucinations and one of my favorite books about music, Musicophilia: Tales of Music and the Brain, wrote the fantastic essay Speak, Memory for The New York Review of Books. In it he explores the many ways in which we fool ourselves into believing that just because we think it, it is new, and just because we remember it, that it is true. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: Week of February 11

Stick around for the bonus at the end.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Tony Kushner: Does Theater Still Matter?

Pulitzer Prize-winning playwright Tony Kushner makes a strong case for theater's role in modern society.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: Super Bowl Edition

Want to see how some of the top ads were made? Directors Jon FavreauJake ScottTom Kuntzand Noam Murro reveal their thinking behind some of the game's best commercials.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Jad Abumrad: How Did Radiolab Happen? Gut Churn

What's gut churn? At the 99U Conference, Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that's a core part of any creative process that really pushes the envelope. You're entering unknown territory, and working without a map.

Using examples from Radiolab's own evolution, Jad shares the benefits of negative feedback and how we can look out for "pointing arrows" that can help guide our work (even when it hurts).

Jad Abumrad is the host and creator of Radiolab, which reaches roughly 2 million people per month. He's been called a "master of the radio craft" for his unique ability to combine cutting edge sound-design, cinematic storytelling and a personal approach to explaining complex topics, from the stochasticity of tumor cells to musical languages to the mathematics of morality. Jad studied creative writing and music composition at Oberlin College in Ohio. He composes much of the music for Radiolab, and in the past has composed music for film, theater and dance.

In 2011, Radiolab received a Peabody Award, the highest honor in broadcasting, and Jad received the prestigious MacArthur "Genius" Fellowship.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.