Creativity Top 5: September 18, 2012

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The Facebook History Timelines are an inspired idea. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Choreographer Wayne McGregor: Dance, Physical Thinking & Misbehaving Beautifully

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We all use our body on a daily basis, and yet few of us think about our physicality the way Wayne McGregor does. He demonstrates how a choreographer communicates ideas to an audience, working with two dancers to build phrases of dance, live and unscripted, on the TEDGlobal stage.

A great addition to our collection of Dance related TED Talks. Don't miss the follow up post on the TED blog where he gives tips for thinking like a dancer. Below you can see McGregor and DJ/Producer Mark Ronson discuss their unique collaboration at Royal Ballet LIVE - a day of live streamed events from The Royal Opera House, Covent Garden.

And lastly, support dance and dancers, go see live dance. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: September 10, 2012

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Absolutely (ahem) love #2 this week. What do you ​do after years of using your advertising to celebrate moments in culture? You turn yourself into a work of art and celebrate your Absolut Uniqueness. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Paula Scher: Once you know what you're doing, it's not as good

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Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects -- from revamping MoMA's identity to reinvigorating a Pittsburgh neighborhood through design -- to illustrate how asking questions, pushing into uncharted territory, and doing something you've never done before leads to great work.

​I love the work of Paula Scher. She has created some of my favorite arts marketing identities, including this poster that actually made me stop my hustled walk towards the subway so I could stare at it for a little while:

In this talk, from this year's 99u conference, ​she continues to explore themes she's shared before. In the talk, as in the past, she discusses failure, demonstrates those things that they don't teach you in design school and displays her love for typography. For more check out her TED Talk on serious play and how her career took off because she hated Helvetica. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: September 4, 2012

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Love the Warhol Campbell's Soup cans. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.