The Shakespeared Brain

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The Shakespeared Brain by Philip Davis, The Economists' moreintelligentlife.com: ​

We decided to try to see what happens inside us when the brain comes upon sentences like "The dancers foot it with grace", or "We waited for disclose of news", or "Strong wines thick my thoughts", or "I could out-tongue your griefs" or "Fall down and knee/The way into his mercy". For research suggests that there is one specific part of the brain that processes nouns and another part that processes verbs: but what happens when for a micro-second there is a serious hesitation between whether, in context, this is noun or verb?

Turns out the way something is written can alter our brains and change our minds. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: July 10, 2012

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Google continues their digital/analog promotional goodness with the multi-lingual input tools video. The Refuge spot is haunting and effective. And while I am already sick of Olympic coverage, the opening titles showcased here are fantastic. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Quest For Perfection

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I don't believe in perfection. I think there is nothing more boring than perfect. It is the flaws, the human touch, the hand-made, mind-made of things that bring us back and connects us to good creative work. But if perfection is what you seek then you better remember that perfection is not something you add at the end, like an accessory, the cherry on top. If you believe in it then you better remember that perfection is doing lots of small things, at every step of the way, exceptionally well.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: The Cannes Edition

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The radio idea is so clever. 

And this week's edition. The Cadbury Joyville campaign continues with inspired events. Commutes would be simpler if there were free chocolate to go with it. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: June 19, 2012

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The Coca Cola “security camera” spot is so good. 

(via creativity-online.com)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.