‪How Do We Create Cultures of Creativity: Festival of Ideas (Video)‏

From The Festival of Ideas 2011, Paola Antonelli moderates a discussion with Gary Carter & John Maeda.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Seth Godin: Are you wow blind?

By definition, just about every great idea resonates early with those that have better radar than those that don't. The skill, then, is to expose yourself often enough, learn enough and fail enough that you get to say wow before the competition does.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

TEDTalks: 5 years and 500 million served

TED Stage-300_1280

On June 27, 2006, we flipped the switch on TEDTalks, bringing talks from TED to the world for the first time. It was early days for online video — YouTube was just a year old; the video iPod had been around for six months — so we launched with six talks and modest goals, and have been amazed by what’s happened since. Five years and nearly 1,000 videos later, TEDTalks have been watched 500 million times, and translated into 81 languages by volunteers worldwide.

In fact, we’ve seen a number of key milestones in the last month: We welcomed our millionth fan on Facebook and our millionth iPad app download, and marked the 2000th TEDx event.

We’re filled with gratitude for the global community that has made all of this possible: the TEDx organizers, the translators, the corporate partners who support our work, the speakers who offered the world their words, and the wider TED community, who amplify the talks, and continually energize us with their own ideas.

 

I learned of Jill Bolte Taylor and Sir Ken Robinson via TED and remember vividly when I discovered the talks as podcasts on iTunes the week they became available. The iPod had just gained the ability to play video and I was looking for things to watch on my commute. I am a big fan of TED, I've seen all the talks since that first week and find myself making connections between them. I've compiled various themed "remixes" of talks including:

The Small Details
Statistics
Education
Dance
Listen
Mind, Body & Soul
Storytelling
How Do You Create?
The Meaning of Work
The Meaning of Life 
Mystery

Look for more TED remixes in the coming weeks. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

JK Rowling Announces Pottermore.com

JK Rowling is a fascinating, extraordinary and, beyond her writing, a sharp businesswoman. The very definition of smarter creativity. This video, with its beautiful animation, launches the next chapter in the Harry Potter franchise, Pottermore.com, guaranteeing that new generations will discover the world of Harry Potter in the same way we did 13 years ago, when both Ms. Rowling and us, the audience, were very different people. We've grown up creatively together. 

Related:

paidContent.org on the 3 ways Pottermore.com could change book publishing.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Whatever you’re making, make it way better than it has to be.

On his blog advertising guru Luke Sullivan shares an excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012.

Whatever you’re making, make it way better than it has to be.

Over the years, I’ve come to believe the operative element is subliminal; not subliminal advertising the way Vance Packard complained about in his conspiracy book The Hidden Persuaders. No, the operative element we’re talking about here is subliminal quality. The very word sublime helps explain my point. “Limen” is Latin for threshold. Below the threshold of awareness. We’re talking about baking quality so far into a thing that people who look at it perceive this quality subconsciously. They know they’re looking at something of quality before they’re even conscious of it because when a thing is made way better than it has to be its quality comes off of it in waves.

What a fantastic concept: subliminal quality. 

This extra effort is how all of life’s pursuits are turned into art; yes, even advertising. An old man from Bali once patiently explained to an anthropologist studying his culture: “We have no  ‘art.’ 
 We do everything as well as possible.”

 

via heywhipple.com

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.