Advertising – It's a Love Hate Thing

"The opening film for the ADCC show taps into an insight we think every creative feels: love for the business when things are going well, and hate, when things aren't." – Judy John, Chief Creative Officer, Leo Burnett, Toronto

Great short film that really conveys a feeling all creatives have at one point or another.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: November 15, 2010

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Last Tango In Compton



Messing with your preconceived notions, DDB London and director Jonathan Glazer bring exquisite dance moves, by Argentinean Tango world champion Gasper Godoy and his partner Manuella Rossi, to a new spot for the VW Polo. Love this ad. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

I have PSD.

"I have PSD" made with love by Hyperakt and friends. Flaunt your PSD! Win one of these awesome shirts: http://ihavepsd.com/shirt Photoshop dexterity (PSD) is a skillset acquired by proficient users of Adobe Photoshop, the world's most ubiquitous digital tool for creating visual ideas. Qualities of PSD include supernatural powers of imagination and an overwhelming desire to constantly make the world more beautiful. PSD affects people from different walks of life. In fact, there is a high probability that you have PSD. CREDITS Hyperakt, http://hyperakt.com http://twitter.com/hyperakt Julia Vakser Zeltser, screen writer, director, producer Deroy Peraza, co-director Jason Lynch, senior designer Catherine Catanzaro, interactive designer Eric Fensterheim, junior designer Friends: Justin Weinstein, film advisor BJ Formento, photographer, Formento + Formento, http://fandf.org Richeille Formento, stylist, Formento + Formento, http://fandf.org David Dimeola, animation, The Brigade, http://brigade.tv Joe Beshenkovsky, editor Shawn James Seymour and Yoshimi Tomida, music, Lullatone, http://lullatone.com Joshua Formento, gaffer Craig Keirce, gaffer Tyrone Rhabb, grip Jeremiah Boncha, junior designer Johan Matton, lead actor Nikki le Villain, Egyptian Ezili, boa constrictor Lily la Vamp, pin up girl Chris, gangsta Kate Hasting, makeup, French maid Special Thanks: Whitney McCleary & Adobe Systems Lenny Zeltser Jenna Shapiro Follow PSD: http://www.ihavepsd.com http://www.facebook.com/Photoshop

Photoshop dexterity (PSD) is a skillset acquired by proficient users of Adobe Photoshop, the world's most ubiquitous digital tool for creating visual ideas. Qualities of PSD include supernatural powers of imagination and an overwhelming desire to constantly make the world more beautiful. PSD affects people from different walks of life. In fact, there is a high probability that you have PSD.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A Short History of the Novel by Jonathan Lethem

Most art is created for the sake of sharing a passion and not in the pursuit of some kind of cultural fame.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.