Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
We've already seen Steven Johnson and Kevin Kelly share a conversation via Wired.com. In this hour and a half dialogue, moderated by the superb Robert Krulwick of Radiolab fame, both authors continue the conversation and discuss their recent books, Where Ideas Come From: The Natural History of Innovation and What Technology Wants, and the future. It really is worth taking the time to watch it.
I spread your idea because...
Ideas spread when people choose to spread them. Here are some reasons why:
- I spread your idea because it makes me feel generous.
- ...because I feel smart alerting others to what I discovered.
- ...because I care about the outcome and want you (the creator of the idea) to succeed.
- ...because I have no choice. Every time I use your product, I spread the idea (Hotmail, iPad, a tattoo).
- ...because there's a financial benefit directly to me (Amazon affiliates, mlm).
- ...because it's funny and laughing alone is no fun.
- ...because I'm lonely and sharing an idea solves that problem, at least for a while.
- ...because I'm angry and I want to enlist others in my outrage (or in shutting you down).
- ...because both my friend and I will benefit if I share the idea (Groupon).
- ...because you asked me to, and it's hard to say no to you.
- ...because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building.
- ...because your service works better if all my friends use it (email, Facebook).
- ...because if everyone knew this idea, I'd be happier.
- ...because your idea says something that I have trouble saying directly (AA, a blog post, a book).
- ...because I care about someone and this idea will make them happier or healthier.
- ...because it's fun to make another teen snicker about prurient stuff we're not supposed to see.
- ...because the tribe needs to know about this if we're going to avoid an external threat.
- ...because the tribe needs to know about this if we're going to maintain internal order.
- ...because it's my job.
- I spread your idea because I'm in awe of your art and the only way I can repay you is to share that art with others.
Love seeing creative individuals embrace technology as a way of listening and learning.
Watch the full episode. See more Independent Lens.
Meet the real Mad Men (and women!) in Art & Copy, an intimate glimpse at the people behind the curtain of modern consumer culture. They brought you “Just Do It,” “I ♥ NY,” “Where's the Beef?” “Got Milk?” and “Think Different.” Love them or loathe them, they have mastered the art of persuasion.
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