Steve Jobs Explains Branding

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One of the first things that Steve Jobs did after taking over as Apple’s interim CEO in 1997 is to get Apple back on track with their branding. In this short presentation from ‘97, Jobs talks about branding & Apple’s core values and introduces the Think Different campaign.

via kottke.org

Steve Jobs, wearing shorts (!), gets to the essence of great branding and introduces another ad in a long line of iconic ads. The copy for the Think Different campaign is brilliant.

Great find by Kottke.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Physics, dance and the beach

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via vimeo.com

A different way to showcase dance.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Frans Johansson: The Secret Truth About Executing Great Ideas

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via the99percent.com

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In short: think a lot, make a lot, share a lot.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS' Circus, a documentary series about Big Apple Circus, premieres 11.03.2010

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Watch the full episode. See more Circus.

Did you ever want to run away with the circus? Now is your chance to do so from the comfort of your living room. From the filmmakers that brought you the critically-acclaimed “Carrier” comes a multi-part documentary series that follows the Big Apple Circus for a whole season. A close look at all the hard work that goes into making circus magic. For example, the Big Apple Circus typically performs 279 shows per season and, while on tour, the circus ring requires roughly 60 pounds of sawdust per city to keep it in tip-top shape.

Premieres on PBS 11.03.2010.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: September 27, 2010

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.