MoMA | 30 Seconds: Staff: Paola Antonelli
/Life at MoMA as seen through the eyes of the staff and captured in 30 second short films by Thilo Hoffman.
Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
Life at MoMA as seen through the eyes of the staff and captured in 30 second short films by Thilo Hoffman.
“Would you have any objection to performing a take in your underwear?,” or what happens when Iggy Pop is let loose on the web for a campaign.
Where does insight come from and what does it do in our brains? According to new research from scientists at the University of British Columbia, “Eureka!” moments may in fact be a function of how our frontal cortex neurons switch from encoding a familiar idea to creating a brand new idea that could only be figured out through trial and error.
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