A year inside The Australian Ballet: Episode 6 - Dressing the ballet

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Episode #6 of our behind-the-scenes series takes you inside the wardrobe department, giving you a close-up look at the loving construction of Swan Lake costumes. Senior Artist Amy Harris chats to designer Hugh Colman, gets a fitting and tries out her new tutu in the studio, while our painstaking costumiers fashion sequins, pearls, brocade, and tulle into stunning creations.

For a year The Australian Ballet has opened their doors in this behind-the-scenes series. This episode takes you inside the wardrobe department, giving you a close-up look at the loving construction of Swan Lake costumes. Senior Artist Amy Harris chats to designer Hugh Colman, gets a fitting and tries out her new tutu in the studio, while costumiers fashion sequins, pearls, brocade, and tulle into stunning creations.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Paula Scher: Once you know what you're doing, it's not as good

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Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects -- from revamping MoMA's identity to reinvigorating a Pittsburgh neighborhood through design -- to illustrate how asking questions, pushing into uncharted territory, and doing something you've never done before leads to great work.

​I love the work of Paula Scher. She has created some of my favorite arts marketing identities, including this poster that actually made me stop my hustled walk towards the subway so I could stare at it for a little while:

In this talk, from this year's 99u conference, ​she continues to explore themes she's shared before. In the talk, as in the past, she discusses failure, demonstrates those things that they don't teach you in design school and displays her love for typography. For more check out her TED Talk on serious play and how her career took off because she hated Helvetica. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Art of Animation, Motion Graphics, Tech Gone Wrong & Why They Go Viral

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PBS Off Book continues with another set of thought-provoking videos that take a look at animation, what happens when  you decide to make art when technology goes wrong and why those videos go viral. ​

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Animation has been captivating audiences for more than a hundred years. From classic forms like hand drawn and stop-motion, to cutting-edge techniques like motion graphics and CGI, animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors. 

Featuring:
​John Canemaker
​Jesse Thomas, Jess3 
​Justin Cone
​Julia Pott 

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Glitches are the frustrating byproduct of technology gone awry. Wildly scrambled images, frozen blue screens, and garbled sounds signify moments where we want to throw our expensive computer products out the window. Many artists and programmers, however, have embraced these crisis moments and discovered beauty in the glitch. By hacking familiar systems, they intentionally cause glitches, and manipulate them to create art. Enjoying the aesthetics of technological mistakes defies the notion that technology and entertainment has to be a seamless experience. Most importantly, glitch artists reveal a certain soulfulness that emerges when complex streams of information, visual media, and our own lives converge in the chaos of the glitch.

Featuring:
​Phillip Stearns 
​Scott Fitzgerald 
​Anton Marini 
​Daniel Temkin 

Additional artists featured: 
​Antonio Roberts and Jeff Donaldson
​Gustavo Fajardo

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"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online. 

Featuring:
​Jonah Peretti, Buzzfeed
​Kevin Allocca, YouTube
​Brad Kim, Know Your Meme
​Dan Gurewitch, College Humor
​Mark Douglas and Todd Womack, Key of Awesome
​Michael Learmonth, Advertising Age
​Casey Neistat

List of Featured Viral Videos​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Embracing The Remix: An Act To Promote The Progress Of Useful Arts

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We are not self-made. We are dependent on one another. Admitting this to ourselves isn't an embrace of mediocrity and derivativeness, it's a liberation from our misconceptions.”
Kirby Ferguson
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A year inside The Australian Ballet: Episode 5 Music of the Classics

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During rehearsals for Onegin at The Sydney Opera House, Senior Artist Amy Harris and Corps de Ballet member Jake Mangakahia talked about a dancer's connection to music and the excitement of performing with a live orchestra. Featuring rare footage from within the pit as the Australian Opera and Ballet Orchestra play Tchaikovsky and wing-side views of Onegin dress rehearsals.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.