Your Brain On Fiction

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.

Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells.

The Neuroscience of Your Brain on Fiction by Annie Murphy Paul, NYTimes.com

The more we study the brain the more we realize that it does not make distinctions between reading and watching, between thinking an experience and having it in real life. The same parts of the brain are stimulated. The same has been discovered about empathy, when we see others in pain, the areas of the brain that would be active if we were suffering from the pain become active as well.

The more we study the brain the more obvious it becomes that the role of art, written or otherwise, is to educate us on how to handle experiences that we would not normally encounter. To educate us by allowing us to see the world from someone else’s point of view. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ballet In Advertising

The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via designtaxi.com)

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

“Dance, dance, otherwise we are lost.” Pina Bausch

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Berliner Philharmoniker: Instruments From The Inside

These posters have been making the internet rounds all week. They are spectacular, one of those instances where I find myself thinking I wish I dreamt them up when I was marketing orchestras. They remind me of a passage from Claudia Shear’s Blown Sideways Through Life, where she recounts being a model for a painter and feeling like she was “part of the art, as it happened.” 

The campaign was created for the chamber orchestra of the Berliner Philharmoniker (check out their Digital Concert Hall, another great idea). 
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai
CDs: Michael Winterhagen/ Nils Busche
Find more images visit Art Director Björn Ewers’ Behance portfolio

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Bansky on Art and Advertising

It is strong opinions like these (and he makes very good points) that should motivate all of us that love both art and advertising to evolve both fields with everything we help create.  

​(via thedenveregotist & Neil Gaiman)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book, Exploring Cutting Edge Art - The Complete Series

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists. For the pass several months we've been following the series. Here are the 13 episodes compiled in one location. Visit the links to the individual posts to find out more about each episode.

 

Episode 1: Light Painting

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.