Your Brain On Fiction

Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.

Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells.

The Neuroscience of Your Brain on Fiction by Annie Murphy Paul, NYTimes.com

The more we study the brain the more we realize that it does not make distinctions between reading and watching, between thinking an experience and having it in real life. The same parts of the brain are stimulated. The same has been discovered about empathy, when we see others in pain, the areas of the brain that would be active if we were suffering from the pain become active as well.

The more we study the brain the more obvious it becomes that the role of art, written or otherwise, is to educate us on how to handle experiences that we would not normally encounter. To educate us by allowing us to see the world from someone else’s point of view. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ballet In Advertising

Uploaded by stussyzzang on 2011-10-15.

The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via designtaxi.com)

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

AUSTRALIAN RELEASE DATE: 18 August 2011 OFFICIAL SITE: http://www.hopscotchfilms.com.au/films/coming-soon/pina-movie/ PINA is a feature-length dance film in 3D with the ensemble of the Tanztheater Wuppertal Pina Bausch, featuring the unique and inspiring art of the great German choreographer Pina Bausch, who died in the summer of 2009.

“Dance, dance, otherwise we are lost.” Pina Bausch

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Berliner Philharmoniker: Instruments From The Inside

These posters have been making the internet rounds all week. They are spectacular, one of those instances where I find myself thinking I wish I dreamt them up when I was marketing orchestras. They remind me of a passage from Claudia Shear’s Blown Sideways Through Life, where she recounts being a model for a painter and feeling like she was “part of the art, as it happened.” 

The campaign was created for the chamber orchestra of the Berliner Philharmoniker (check out their Digital Concert Hall, another great idea). 
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai
CDs: Michael Winterhagen/ Nils Busche
Find more images visit Art Director Björn Ewers’ Behance portfolio

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Bansky on Art and Advertising

It is strong opinions like these (and he makes very good points) that should motivate all of us that love both art and advertising to evolve both fields with everything we help create.  

​(via thedenveregotist & Neil Gaiman)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book, Exploring Cutting Edge Art - The Complete Series

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists. For the pass several months we've been following the series. Here are the 13 episodes compiled in one location. Visit the links to the individual posts to find out more about each episode.

 

Episode 1: Light Painting

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Light painting dates back to Man Ray, but contemporary photographers are taking the practice of "painting light" onto long-exposure photographs to a new level.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook For decades now, people have joined together online to communicate and collaborate around interesting imagery. In recent years, the pace and intensity of this activity has reached a fever pitch.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Steampunk art evokes an alternate reality where steam is the primary source of power. Technology, though highly advanced, has taken on a very different look and feel, and fashion is heavily influenced by Victorian styles. In this episode, we explore the Steampunk aesthetic and art movement.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook As we become more and more engaged with the internet in every aspect of our lives, powerful questions have arisen regarding the ownership of digital media and information, the relationship between corporations, governments, and individuals online, the power of pop culture influence, and the dissolving border between the digital and physical worlds.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook The street is a space where art thrives, and a place where artists can shape the public aesthetic. Olek, a sculptor whose medium is crochet, and Swoon, a mixed media artist, disrupt daily life with work that creates wonder, emotion, and humor.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook America has a long tradition of handmade arts and crafts. In the manufacturing age, however, much of this work was overshadowed by the homogenizing force of retail culture. But the passion for handmade arts didn't disappear, and persisted through the years in local craft fairs.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Video games are important. They are a storytelling medium, a place for self-expression, a sandbox for the human imagination, and an extension of an ages old tradition of gaming.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Although not every artist is as attentive to fashion as Kanye West, style does make its way into their lives. Sometimes driven by practical purpose, other times by personal expression or as part of performance, fashion plays a role in the aesthetic landscape of many artists.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook An intriguing combination of programmers, artists, and philosophers, these creators embrace a process that delegates essential decisions to computers, data sets, or even random variables.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook We swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it. In this episode of Off Book, we explore three aspects of product design: build quality and engineering fundamentals, humanism and sustainability, and speculation on the future of the product experience.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Books are in a conflicted state. Should they still exist in a digital era? Will they all be replaced by Kindles and Nooks? These questions dominate the discussion of books in our time.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.