Ballet In Advertising

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The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via designtaxi.com)

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

“Dance, dance, otherwise we are lost.” Pina Bausch

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Berliner Philharmoniker: Instruments From The Inside

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These posters have been making the internet rounds all week. They are spectacular, one of those instances where I find myself thinking I wish I dreamt them up when I was marketing orchestras. They remind me of a passage from Claudia Shear’s Blown Sideways Through Life, where she recounts being a model for a painter and feeling like she was “part of the art, as it happened.” 

The campaign was created for the chamber orchestra of the Berliner Philharmoniker (check out their Digital Concert Hall, another great idea). 
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai
CDs: Michael Winterhagen/ Nils Busche
Find more images visit Art Director Björn Ewers’ Behance portfolio. 

 

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Bansky on Art and Advertising

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It is strong opinions like these (and he makes very good points) that should motivate all of us that love both art and advertising to evolve both fields with everything we help create.  

​(via thedenveregotist & Neil Gaiman)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book, Exploring Cutting Edge Art - The Complete Series

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PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists. For the pass several months we've been following the series. Here are the 13 episodes compiled in one location. Visit the links to the individual posts to find out more about each episode.

 

Episode 1: Light Painting

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book - Episode 12: Book Art

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PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists.

Books are in a conflicted state. Should they still exist in a digital era? Will they all be replaced by Kindles and Nooks? These questions dominate the discussion of books in our time. A select group of artists, who use books as their medium, engage this discussion from another angle. From pop culture pop-ups, to surreal sculptural stories, to reformations of antique sacred texts, these creators re-envision what the experience of a book can be. At times playful, and other times profound, this episode explores the boundaries of one of the most important human creations. 

Featuring:

Matthew Reinhart, Paper Engineer
Andrea Dezso, Book Artist
Carole Kunstadt, Book Artist

 

Previously:

Episode 1: Light Painting
Episode 2: Typography
Episode 3: Visual Culture Online
Episode 4: Steampunk
Episode 5: Hacking Art & Culture with F.A.T. Lab
Episode 6: Street Art
Episode 7: Etsy Art & Culture
Episode 8: Video Games
Episode 9: Fashion of Artists
Episode 10: Generative Art - Computers, Data & Humanity
Episode 11: Product Design 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.