Pixar's Randy Nelson on collaboration

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via makinads.blogspot.com

Fantastic. In 9 minutes he adresses collaboration vs. cooperation, how one must be able to translate ideas and most importantly be interested.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Joffrey Ballet's win-win with Groupon is a lesson for cultural institutions

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On Aug. 18, the Groupon online “deal of the day” offered discounted subscriptions to the upcoming season of the Joffrey Ballet of Chicago. Within 24 hours, 2,338 people had taken the bait, the Joffrey announced the following day in a press release.

To offer some perspective, the Joffrey had about 4,900 subscribers on Aug. 17. In other words, the ballet company saw a nearly 50 percent increase in its subscription base in one day. And they said subscriptions were dying. Or dead. Nonsense.

The smarter arts organizations are realizing that you have to give people a deal. No one wants to pay the sticker price in this economy. Raise the ticket prices and you see fewer people. Give folks a break, and they’ll maybe pay more next time and buy a profitable drink at intermission.

via leisureblogs.chicagotribune.com

Bravo to the marketing team at Joffrey Ballet for embracing new technologies, taking a risk and introducing new people to the company.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Method Behind Chef Wylie Dufresne's Molecular Gastronomy Madness

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via bigthink.com

“…one of the things that we like to do, one of the formats that we play with a lot and I think successfully is, we will take something very familiar and serve it in an unfamiliar way, but then we will take things unfamiliar and serve them in familiar ways…”

Most of his philosophies about food apply to any kind of creative work. His reconstructed eggs benedict are mind boggling, and delicious.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

John Cleese shares the wisdom of his creative process

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This is a great find and I’m glad 37 Signals posted it. It is always good to hear how great talent works. This presentation also made me realize the reason I have made my apartment into a kind of creative sanctuary is because that is my way of creating boundaries of space and time. Without realizing it I’ve created a working and living environment where I can welcome creative thinking and have complete control of interruptions.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A Storytelling & Transmedia Master Class In 10 Short Videos

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Professor Henry Jenkins, coiner of the term transmedia, continues to make his teaching resources available online. 

Here are ten short videos, thoughts about the present and future of storytelling with:

Ian Condry, MIT Cambridge
Joshua Green, UCSB Santa Barbara 
Dean Jansen, Participatory Culture Foundation New York
Henry Jenkins, USC Los Angeles
Joe Lambert, Center for Digital Storytelling Berkeley
Nick Montfort, MIT Cambridge
Clay Shirky, New York University

Part 1: Changes in storytelling

 

Part 2: Storytelling and video



Part 3: Transmedia



Part 4: Potential of Social Media



Part 5: Collective storytelling



Part 6: Media revolution



Part 7: Risks of Social Media



Part 8: Motivation to participate



Part 9: Games



Part 10: Final Thoughts

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.